"Steel Forest," is a striking and contemporary window display for the holiday season 2024, presented at Dover Street Market in London. The installation reimagines the traditional fir tree through the use of industrial stainless steel. It transforms the storefront into an otherworldly winter scene, where a forest of fir trees is abstracted through sleek, stainless steel cones. The cones vary in height and arrangement, creating a dynamic and architectural landscape.
The forest is illuminated by an intricate play of lighting that interacts with the reflective surfaces of the steel, producing an ever-changing play of shadows and reflections.
This window concept sharply contrasts with traditional festive displays, pushing boundaries and aligning with the innovative spirit that Dover Street Market is known for.
Inspired by the Swiss brand La Prairie's iconic packaging silhouettes, this retail desk concept embodies sophistication. Crafted from premium materials like marble, stainless steel and frosted glass, it features sleek lines and subtle nods to the brand's cobalt blue and metallic accents.
Strategic displays and curved volumes — reminiscent of La Prairie's packaging design — offer both functionality and visual satisfaction for customers. Lighting features travelling through the frosted blue glass panels, set a captivating ambiance, inviting customers to indulge in personalised experiences.
THRIPTIQUE is an online second-hand concept store I co-founded, overseeing the whole branding process, web design, and art direction aspects. Offering a wide range of clothing, accessories, furniture, home decor, books, and archive magazines, the platform aims to promote a more circular and environmentally-friendly approach to shopping. Each item available for sale is meticulously curated, reflecting our commitment to quality.
The strategic and intuitive combination of fonts, colours and visuals ensures a seamless and enjoyable shopping experience. The use of pure black and white as primary colours, along with bright #FF5900 orange as an accent colour, cohesively unfolds across the website to create an impactful virtual retail space.
The Moncler x 1017 ALYX 9SM pop-up shop, in collaboration with Matthew Williams, aims to transform a retail space into an immersive and exclusive experience. Featuring the 6 MONCLER 1017 ALYX 9SM collection, the spatial design incorporates high-quality metallic details and contrasts to create a dynamic, sculptural environment that balances alpine and urban aesthetics. Featuring high-quality metallic details, the collection balances contrasts — matte versus glossy, soft versus sharp.
The collection, described as an "alpine urbanity," is beautifully mirrored in the container's hammered aluminium cladding. The material evokes the rugged topography of mountains while also reflecting the dynamic nature of an industrial urban landscape. This duality conceptually enhances the space by creating an attractive and sculptural retail space.
Quadrant, is an innovative spatial design and scenography project that transforms exhibition spaces through modular versatility. The core concept revolves around four curved modules ingeniously arranged to create a cyclical and immersive experience for visitors. These modular elements can be reconfigured in various ways, offering dynamic possibilities for different exhibitions and events. The arcs are meticulously crafted to harmonise with the architecture of Espace Arlaud. They guide the flow of visitors, create distinct areas for interaction, and frame exhibits in a way that enhances their visual impact. The cyclical arrangement evokes a sense of continuity and exploration.
Quadrant extends its modular design philosophy to the museum's retail space. The museum shop now features a flexible and adaptable layout, enabling quick transformations to accommodate new merchandise and seasonal themes. This modular retail design ensures that the shop remains a dynamic and engaging space, reflecting the evolving nature of the exhibitions it complements.
Fluid Cast aims to redefine traditional gender norms within the fragrance industry by imagining a new non-normative perfume bottle cast. Drawing inspiration from the brand's avant-garde ethos and commitment to inclusivity, this design seamlessly merges bold male and female body features.
Preliminary sketches were brought to life through AI. The torso is displayed on a minimalist black pedestal, set against a solid black backdrop. Controlled lighting creates subtle gradient reflections.
A space filled with luminous globes. White, pure, warm, almost celestial orbs, contrast with their jagged metal structures, rhythmically framed by their wire grid. Upcycled with repurposed frosted glass spheres and salvaged wire. Available in two sizes
This interior design project called Sinua presents a modular space that seamlessly integrates nature into the workplace. It aims to enhance employee well-being and interaction with their environment. Structured around three key areas ; a vegetated transition zone, multiple alcoves, and a flexible central “garden” — it incorporates corrugated Varian® as space dividers, sustainable materials, and carefully selected plants with air-purifying and humidity-regulating properties. The layout optimizes comfort, acoustics, and lighting while fostering a symbiotic relationship between humans and nature. It aims to create a regenerative work environment that promotes both relaxation and collaboration.
